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A beautiful website is not enough to convert

A site can look elegant and load fast yet generate no enquiries. The real work sits in the journey, the proof and the calls to action.

Hugo Daniel28 June 20266 min readConversion

The site shipped in three days with a builder often costs more in year two than a properly coded one. Here's the maths.

7 min readTech

Nobody buys a Lighthouse score. But everybody leaves a site that takes four seconds to respond.

5 min readPerf